Case Study 1
Geospatial Terminology Understanding Survey
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Challenge and Initiative​​
The terminology associated with Climate Change and Geospatial Information Systems (GIS) is highly specialized, typically requiring an expert background to be fully understood and used effectively. Given that the Smart Forest Platform is designed to be accessible to the general public, not solely GIS professionals, we observed a high volume of user inquiries regarding the meaning and context of these specific terms. To address this critical barrier to adoption and improve overall usability, I initiated a Specialized Terminology Understanding Survey aimed at assessing how non-GIS users interpret the platform’s core vocabulary. The insights from this initiative are essential for simplifying the language used in the platform and ensuring effective communication with a broader audience.
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To generate insights into how the general public interprets these specific terms, I initiated a Workshop (Card Sorting). This process engaged the Internal Team in collaborative brainstorming and voting sessions to establish simplified and universally understandable definitions. The top three terms, based on this internal consensus, were then selected for validation in the External Survey.
Design Terminology Validation Survey
Following the conclusion of the internal workshop, I compiled all the derived data and designed the external validation process using the Maze framework. The survey was strategically segmented into three distinct participant groups to gather comprehensive insights:
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Internal Team: To establish a baseline and confirm initial consensus on simplified terms.
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Existing Customers: To validate term comprehension among our current user base.
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External General Audience: Individuals who have no prior experience with the platform. This group was reached by distributing the survey through dedicated UX/UI communities and groups (e.g., Facebook Group: UX Thailand).
Utilizing Research Findings​
Upon completing the survey, I synthesized the comprehensive data and developed a formal presentation to brief both the Team and key Stakeholders on the findings. This strategic communication ensured organizational alignment, and these crucial insights are now being leveraged to directly inform and drive future product development and improvements.
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Case Study 2
Following consistent feedback from the Business team indicating users struggled to locate the Project Design Document (PDD) submission form, we launched a formal Usability Test. We first developed a detailed Test Task & Test Script, basing our testing hypotheses directly on the received feedback. The study involved 8 - 12 participants who were new to the platform, completing defined tasks to gather comprehensive quantitative and qualitative data to diagnose the navigation issues and inform precise UX improvements.
This study was efficiently conducted using the Maze platform
This approach allowed us to gather comprehensive quantitative and qualitative data to diagnose the navigation issues and successfully yielded deep, actionable insights instrumental in guiding the platform's next stages of development and optimization.
With the valuable insights now secured, we are currently focused on the Ideation and Solution Design phase. This involves actively developing targeted solutions to address the problems identified during the recent research and validation processes, ensuring a data-driven approach to platform enhancement.